Usability Studies
Everyone wants their website to look good, of course, but is it REALLY appropriate? Does someone searching for a funeral director really want an impressive Flash display, complete with mournful music when they open up a webpage? Probably not.
At PumpkinPie we don't just sit in a room for hours on end talking about what looks good (though we do that as well), we conduct Usability Studies to find out what a specific target audience looks for and expects to see and what actually works.
